What Amazon actually requires
For the main image of a listing, Amazon's product image requirements have been stable for years. The essentials:
- Pure white background — RGB (255, 255, 255). Off-white, light grey, or a faint gradient will get flagged.
- The product fills roughly 85% of the frame — no tiny product floating in white space.
- No logos, watermarks, text, or props on the main image (lifestyle shots belong in the secondary slots).
- At least 1,000 px on the longest side so zoom works; 1,600 px or more is recommended, and 2,000×2,000 is a safe, future-proof square.
Categories differ in details, so check Seller Central for yours — but if you hit the points above, you're compliant for the vast majority of listings.
The two-minute workflow
Drop your product photo into Cutaway. Phone photos are fine — HEIC straight off an iPhone works. The AI cuts the product out in seconds, on your device.
Pick the Amazon preset. Under Layout, choose “Amazon listing — 2000×2000 white.” The canvas snaps to a 2,000 px square, the background switches to pure white (255,255,255), and your product is auto-centered.
Set the margin to taste. A margin of 5–8% usually lands the product at the “fills ~85% of the frame” sweet spot. Drag the preview to nudge position; scroll to fine-tune size.
Check the edges. Toggle “Clean color fringe” (on by default) to strip any leftover background color from the product's outline. If the AI clipped a strap or a handle, fix it in seconds with the Refine brush.
Export as JPG, quality 90+. Amazon prefers JPEG. Skip shadows on the main image — keep it clinical; save the drop shadow for your brand store or social creatives.
Batch a whole catalog
Drop all your SKUs in at once. The layout, margin, background, and export settings apply to every image, each product auto-centers using its own outline, and “Download all” hands you a ZIP. Because processing happens on your machine, there's no per-image fee and no upload queue — 40 photos cost exactly as much as one: nothing.
Common rejection reasons (and the fix)
- “Background is not pure white” — you exported with a near-white background or JPG compression artifacts. Use the Amazon preset (true 255,255,255) and quality 90+.
- “Product too small in frame” — reduce the margin, or scroll on the preview to scale the product up.
- “Image contains additional objects” — erase stray props or cables with the Refine brush's erase mode.
Try it on your own photo — right now, right here
Cutaway runs the AI in your browser. Free, unlimited, full resolution, no watermark, no account — and your photo never leaves your device.
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